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On-Page Design Tips

The good news is that there are tons of different design options. This flexibility lets you get creative with how you mix and match various features. Feel free to come up with your own strategies, but find a way to include the following tips as well.

The Power of Visuals

As a web designer or marketer, you have a number of different tools available to you when it coms to designing pages. In the most basic sense, you have textual and visual content. While the former is certainly important, it’s not always the best option if you’re looking to grab attention.

• Visual content generates 94 percent more views than written content.
• As humans, we retain 80 percent of what we see, 20 percent of what we read, and just 10 percent of what we hear.
• Visuals are processed an incredible 60,000-times faster than text.
• 80 percent of text on most pages is never read.
• Visual content is read 40 times as often as text content.

Use Subtle Movement

Subtle movement is something that’s really popular right now. We’re not talking about the terrible movement and motion that’s often associated with websites of the late 1990s and early 2000s, but rather pages like this one from Magic Logix, an integrated marketing agency.

Leverage Whitespace

Whitespace, or the space between design elements, is something designers adore, yet website owners often want to fill. Designer Michelle Lana says it best when she writes, “Too often, whitespace is seen as empty space and, therefore, a waste of screen real estate. However, the truth is that whitespace is one of the most valuable parts of your design.” Why? Well, consider some of the benefits of whitespace in page design:

Try a Scrolling Design

Scrolling websites (parallax design) are very popular right now. It’s the newest craze in web design and users can’t get enough. Here’s a really creative and unique example of this scrolling design in action. As you can see, it engages the user and forces you to pay attention to what’s happening on the page.

Incorporate Pops of Color

Color conveys a lot. It can be used to create a targeted emotional response or drive a particular action. When used in conjunction with whitespace, color can also provide a very extreme contrast that draws users to a particular on page element.